Bookshelf
Outside of a dog, a book is man's best friend. Inside of a dog it's too dark to read.
—Groucho Marx
Latest Reviews
- Published in Early 08, and Still Relevant Today
Don’t know about you, but it feels like I’ve been "self-helped" to death. Then I tripped across How to Have Kick-Ass Ideas at SeaTac Airport last week on my way back to Phoenix from Mother’s Day with Mom. Like a sockeye salmon lured by a Flash Rattle, the caution orange/F-16 silver-colored cover caught my eye. [...]
May 22 2008 01:16 pm | Read More
- 20 Ads That Shook the World (Book Review)
20 Ads That Shook the World
May 02 2008 03:35 pm | Read More
by James B. Twitchell
Josh Feig rates it 5 out of 5
Advertising in the twentieth century became, over time, an art form not unlike the many others that people enjoy in their everyday lives. In 20 Ads That Shook the World, James B. Twitchell, an author and professor of English and [...]
- Ogilvy on Advertising (Book Review)
Ogilvy on Advertising
Feb 07 2008 03:52 pm | Read More
by David Ogilvy
Courtney Steuck rates it 5 out of 5
“It’s popularly believed that advertising attracts neurotics who are naturally prone to anxiety.” David Ogilvy
If you are in advertising, this is a book that should be on your shelf. Whether you are in creative or account service, Ogilvy has pinpointed how you can [...]
- Why We Buy (Book Review)
Why We Buy - The Science of Shopping
Dec 20 2007 08:07 am | Read More
by Paco Underhill
Patty O’Toole rates it 3 out of 5
I saw this author on a TV interview and read an article on him by the esteemed Malcolm Gladwell, so I figured this would be a good choice. And given the amount of time I spend in the “retail [...]
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