Articles
On those rare occasions when we're not doing something brilliant for our clients, we put our deepest thoughts on paper. Here are some of our favorites.
- Invisible Advertising
Does anyone else remember the days when people only used products in movies and TV shows? Now they’re an integral part of the script, weaving their way into the character dialogue with product attributes and multiple mentions. This evolution of product placement is called product integration, and it’s become so prevalent that the FCC is [...]
Dec 01 2008 02:32 pm | Read More
- Youth Making Noise About Water Conservation
Youth Noise, a social networking site for people under the age of 27 who like to connect based on deeper interests than Paris Hilton’s wardrobe and who want to get engaged within a cause, just hosted its inaugural DROP Water Summit at Parsons New School for Design in New York. The November 15 summit convened [...]
Nov 25 2008 10:31 am | Read More
- 10 Considerations When Approaching a Private Company About Supporting Your Public Cause
A wise old marketing sage once asked me, “What’s a newspaper in business for?”
Nov 24 2008 10:35 am | Read More
“To deliver timely, accurate, and impartial news everyday to their subscribers,” I proudly responded as a young ad man trying to impress his mentor. “Wrong,” he said. “Newspapers are in the business to make money! If they’re not making money, they can’t [...]
- Ever Wrestle a Pig?
We were recently in a new business pitch and we lost to ourselves. That’s right. We were the only agency pitching, and although the prospective client (we’re going to call him the “Farmer”) is confident we can help him build his business, he did not hire us. His is an online operation that has been [...]
Oct 22 2008 01:21 pm | Read More
Want to know when new articles are posted? Stay up to date with our handy RSS feed.